Introduction
A new hotel at the heart of Purley
Station Approach Purley Ltd is bringing forward proposals to redevelop the site at Station Approach, adjacent to Purley Railway Station, with a high-quality hotel and active ground-floor uses.
The development will deliver new visitor accommodation, improve the public realm, and provide local economic benefits, including new jobs, increased footfall to local businesses, and a safer, more attractive gateway to Purley.
We are holding a public consultation to invite your feedback on the plans before a planning application is submitted to Croydon Council.
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Key features
What’s proposed?
- A well-designed hotel offering accommodation for both business and leisure visitors
- Ground-floor uses that enhance the pedestrian environment
- Minimal parking to encourage sustainable travel
- New job opportunities and investment in the town centre

The hotel
Accommodation for both business and leisure visitors

The site
Location and masterplan
The hotel’s main entrance will be off of Station Approach. The proposed building line has been realigned to match the neighbouring plot to the west, providing additional space to the footpath along Whytecliffe Road South. The proposed building has been set further back from Station Approach compared to the existing structures, allowing for additional space to be returned to the public realm and enhanced for public use.
Timeline
How will the project move forward?
Timeline is subject to change due to planning and consultation.
September 2025
Public consultation.
October 2025
Planning application submitted.
Late 2025
Anticipated construction start (subject to approval).